exela marketing execution

Unlock the Power of AI to Make Better Marketing Decisions

Right-message, right-channel, right-time messaging can dramatically boost the returns on your marketing investments. Exela leverages cutting-edge technology from Rule14’s intelligent marketing automation software stack to automate multi-source data collection and processing to drive better marketing results.

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Unlock the Power of AI to Make Better Marketing Decisions

Right-message, right-channel, right-time messaging can dramatically boost the returns on your marketing investments. Exela leverages cutting-edge technology from Rule14’s intelligent marketing automation software stack to automate multi-source data collection and processing to drive better marketing results.

Market Intelligence

Exela’s marketing intelligence systems are able to record salient information based on customer touchpoints through numerous channels in order to conduct sentiment analysis, customer segmentation, and predictive behavioral modeling.

With its closed-loop architecture, the system is designed for continuous learning and improvement over time, giving you a smarter approach to hyper-targeted marketing.

Market Intelligence

Exela’s marketing intelligence systems are able to record salient information based on customer touchpoints through numerous channels in order to conduct sentiment analysis, customer segmentation, and predictive behavioral modeling.

With its closed-loop architecture, the system is designed for continuous learning and improvement over time, giving you a smarter approach to hyper-targeted marketing.

Improved Customer Interactions

Keep your customers engaged with an omni-channel communication system that enables messaging strategies built specifically for your business goals and customer demographics. Maximize productive customer touchpoints through all channels and share data between systems for optimal customer service and improved ROI on marketing spend.

Brand Management

Monitor brand awareness and the health of your brand by utilizing analysis of data gathered from social media, web feeds, customer feedback, and other databases.

Gauge public perception of your company and conduct sentiment analysis to gather insights, and act on this information through the use of effective outreach tactics, message realignment, and proactive relationship management strategies.

Campaign Effectiveness Reporting

Customizable dashboards provide on-demand insight into campaign performance, and data is exportable in various formats for additional analysis.

Response-tracking tools record campaign channel responses and response rates and provide useful guidance to help alter messaging or channel strategy based on historical data.

Effective use of data is essential to modern marketing

Marketing is part art and part science. When it comes to marketing science, we’ll help you utilize the power of AI and the latest analytical tools to refine your strategy and boost your performance. Contact us to learn more.